So, when did Black Friday become its own holiday? The day after Thanksgiving has traditionally been discussed by retail executives as "black" Friday because that is the day when profit margins turn in their favor, and supposedly the ink on their balance sheets turns from red to black. That's great industry shorthand, but is it REALLY a word you want to advertise to customers?
All the big retailers are doing it- Kohl's, Penney's, Target... even the greatest retailer on the planet is doing it:
Meanwhile, this is how most in the retail industry are feeling about it:
So, who's going shopping on Friday?